Data Analyst Marketing Data amp Analytics

Profile

What We’re Looking For:

The Senior Data/Email Analyst drives business value through ongoing, portfolio-wide email channel optimization via data analysis, executive reporting, and ownership of email data visualizations. Leveraging multiple sources of data, you will inform email marketing strategy that spans across departments and product lines. As the Insights & Analytics lead, you will collaborate with stakeholders to innovate the email channel, explore new ways to further optimize the marketing funnel, and find operating efficiencies. Success in this role will require strong analytical skills, a consistent focus on and hunger for driving results, strategic thinking, and an ability to effectively partner with other parts of the organization.

Responsibilities Include, But Are Not Limited To:

Drive portfolio email strategy and optimization through consistent and ongoing data analysis of both automated and ad hoc emails. Establish and maintain frameworks to report on and monitor portfolio-wide email performance and the value of the email channel.

Own analytics and reporting for the email channel, supporting a portfolio of university partners and programs. Build and iterate on email data views using Tableau. Service the reporting needs of executive leadership and various stakeholder teams. Build internal email analytics competency by training the email teams to interpret data and optimize campaigns.

Serve as a champion of email testing and innovation. Partner with the CRO team to develop email experimentation strategy. Research, explore, and pursue new ways to optimize and innovate the email channel. Improve email campaigns with the goal to drive performance of our programs’ funnels - owning key initiatives end-to-end. Prioritize projects with a goal to drive incremental business revenue.

Own tech and data engineering stakeholder relationships, harness the power of Salesforce products and it’s connectivity capabilities with other systems. Optimize data mapping and data engineering practices. Work with the data engineering team to identify and implement an email attribution data solution.

Support team’s various operational data needs, including developing data views to understand and optimize team capacity and workload allocation.

Things That Should Be In Your Background:

5 years of experience in data analytics (experience with email data is a plus)

2 years of experience with Tableau, including designing and building executive dashboards. Strong analytical and data visualization skills, including working knowledge of Tableau and other BI tools

Experience driving marketing automation strategy with focus on measurement, optimization, and analysis

Experience in Salesforce Marketing Cloud (ExactTarget); advanced understanding of platform configuration and cross-system integration - preferred

Bachelor’s degree required

Strategic mindset and highly analytical thinker with sound business judgment

Strong project management skills, ability to influence cross-functional projects, comfort and ability to lead conversations with senior level stakeholders

Working knowledge of SQL, Python, and other programming languages / analytical tools is a plus

Experience working with other Salesforce products is a plus (e.g. SFDC, Interactions Studio, Audience Studio, Ad Studio)

About 2U Inc. (NASDAQ: TWOU)

2U is comprised of 3 lines of business: Graduate Degree Programs, Short Course, and Boot Camps. Going beyond traditional learning management systems, we use tech, people, and data to help top universities and enterprise organizations transform in the digital era—and eliminate the back row in higher ed. We support lifelong learning which means thinking beyond a single degree. It means finding ways for students to gain the skills they need to change careers, evolve their expertise, and meet the challenges of the changing world head-on. We help our partners fill those needs—developing new digital education technologies and offerings capable of supporting students at different points in their lives. Whether they need a simple refresher, to learn something new, or to change their career trajectories completely, our partners are there to help them succeed. Together with our partners, 2U has positively transformed the lives of more than 275,000 students and lifelong learners.

2U Diversity and Inclusion Statement

At 2U, we are committed to creating and sustaining a culture that embodies diverse walks of life, ideas, genders, ages, races, cultures, sexual orientations, abilities and other unique qualities of our employees. We strive to offer a workplace where every employee feels empowered by the ways in which we are different, as well as the ways in which we are the same.

Benefits & Culture

Working at 2U means working with individuals that are passionate and mission driven. We collaborate on tough problems to deliver the best outcomes for our partners, students, and each other. You will find team members working together in our open office spaces, gathered in the kitchen grabbing a snack, or taking a break in our game rooms.

2U offers a comprehensive benefits package:

Medical, dental, and vision coverage

Life insurance, disability and 401(k)

Unlimited snacks and drinks

Generous paid leave policies including unlimited PTO

Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

In Colorado, the anticipated base salary for this role is $80,000 with potential bonus eligibility. Note: The final compensation for this position may consider factors including the geographic location where the work is performed (candidate’s assigned office) and prior work experience of the candidate.

To learn more, visit 2U.com. #NoBackRow

Note: The above statements are intended to describe the general nature and level of work performed by individuals assigned to this position, and are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.

2U is an equal opportunity employer that does not discriminate against applicants or employees and ensures equal employment opportunity for all persons regardless of their race, creed, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, marital status, disability, citizenship, military or veterans’ status, or any other classifications protected by applicable federal, state or local laws. 2U’s equal opportunity policy applies to all terms and conditions of employment, including but not limited to recruiting, hiring, training, promotion, job benefits and pay.

Company info

2U, Inc
Website : http://2u.com